• Pay-Per-Click Management
It is relatively easy to sign up and get started on a pay per click campaign, however without the right skills the spending can quickly run out of hands without achieving the ROI to justify paying for website traffic. By outsourcing your PPC campaign to us, you will obtain the following professional services:

-Keyword Mining and Copywriting: We use advanced tools to find the most effective keywords for your website.

-Ad Copywriting: We write and test compelling ads that are suitable for the target market, and use advanced strategies including local business ads, mobile ads, image ads, video ads etc.

-Landing Page Optimization: We make sure that your landing pages (pages to which visitors are sent to when they click your ads) are optimized to maximize your conversion rate (whether leads, sales, newsletter sign ups etc.)

-General Account Management: We manage the general aspects of your account with the selected PPC providers, including account creation, billing, maintenance, updates etc., leaving you more time to focus on serving your customers.

-Competitive Intelligence: We monitor your competitors paid search patterns, targeted keywords etc. and provide you timely advice on how to update your PPC strategy.

-Advanced Tracking: Our tracking systems allow us to monitor key metrics including Cost per Acquisition (CPA), Cost per Click (CPC), Total and Daily Costs, Conversions, Return on Advertising Spend (ROAS)etc. We are also able to identify strange traffic behaviour that would suggest click fraud activities, and take or suggest appropriate measures to address such issues (including IP blocking, reporting to search engines, refund applications etc.)

-Monthly Reporting: We give you a clear an detail report at the end of each month that can be used directly by management. You also have direct access to your PPC accounts at anytime

-and many proprietory services that will be applied based on account requirements, industry, competition etc.

Services are offered in both China and overseas, and we manage campaigns in English and Chinese. Our low monthly pricing package is not tied to your spending budget and therefore does not create the conflict of interest which exists in other firms with fees charged as commissions or percentage of spent budget.

• Baidu PPC
Baidu is the leading search engine in China with roughly 2/3 of the search market. Pay-Per-Click China provides Baidu account setup and management services. Initial cost for new account setup is USD1,500 (for account setup, initial keyword research and selection, first month account management fees, and including about USD750 of initial spending budget). Monthly account management fees are USD200 + 5% of the spent budget.

Pay-Per-Click China has managed over 100 Baidu PPC accounts over the last four years on behalf of clients based in China or overseas, some of which for large corporations with budget over USD25,000/month. We master the in and outs of Baidu account management and will make sure that you get the maximum ROI. Detailed reports are provided at the end of each month to all active clients.

• Google China
Although Google has just about 25% of the search market in China, its users are more concentrated in the largest east coast cites, boosting a higher than average spending power. Therefore, Google China must be an integral part for any internet marketing mix for the Chinese market

Pay-Per-Click China helps optimize existing campaigns, or set up new ones targeting the Chinese market. Minimum contract is three (3) months. Clients usually fund the Adwords account by themselves. Our typical client has a monthly spending budget of USD2,500 or more.

• Banner Advertising
For a deeper market penetration, banner advertising on the largest Chinese portals (Sina, Sohu, Netease etc.) can be added to your internet marketing portfolio in China. This is particularly adapted to companies providing products for the mass markets, or firms that have set up a consequent budget for increasing their brand awareness in China. While huge amounts of traffic and eyeballs can be achieved, metrics and web analytics are however less details when compared to PPC accounts. Contact us today to receive a quotation based on your requirements.

• PPC Outsourcing
We work with agencies and companies abroad that are looking to outsource their PPC account management overseas, not necessarily related to China. Pay-Per-Click China has highly knowledgeable PPC experts boosting years of experience in the industry. We can assist you in managing accounts at the fraction of the costs of PPC management companies in North America or Western Europe, while keeping the highest standards.